Who’s Apple’s new iPad mini even for?

There’s lastly a new iPad mini transport out later this month, and it has been a very long time coming — the final one launched all the way in which again in September 2021. In reality, the mini has been on a sluggish replace cycle for some time now, with the iteration earlier than 2021 having shipped in 2019. Even as we speak’s new {hardware} is barely a minor replace, the one significant enhancements being an A17 Professional chip — the identical one used within the iPhone 15 Pro — and assist for the Apple Pencil Pro. Apple brags about Apple Intelligence, however that is software program, and will not even come to the mini (or different iPads) till supposedly the tip of October.

So, what’s Apple attempting to attain with the brand new mini, then? Who’s it for? It appears to me that, whereas there are some area of interest circumstances for getting one, Apple is in any other case stranding the machine in a middleground. It virtually feels prefer it exists solely to push individuals in direction of an iPad Air or iPad Professional, which I will clarify extra about under.

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Middling specs, middling worth

Enjoying catch-up with different iPads

Apple

Do not get me incorrect — when you’ve by no means owned an iPad earlier than, otherwise you’re upgrading from a a lot older mannequin, there’s loads to sit up for with the brand new mini. The A17 Professional stays very succesful on the subject of media and gaming, and we’re nonetheless speaking about an 8.3-inch pill with entry to a lot of the apps out there on the App Retailer.

Let’s hone in on “most,” although. As soon as once more, the mini is saddled with an A-series iPhone processor, fairly than one of many M-series chips utilized in Macs and dearer iPads. Some iPad apps now require (or successfully require) an M-series chip — so when you would possibly be capable to play an in depth 3D recreation like Resident Evil 8 on a mini, do not count on to be doing a lot in the way in which {of professional} audio or video enhancing. You can also’t push Stage Manager home windows to an exterior show with out an M-series iPad, so you possibly can overlook about utilizing a mini to anchor a desktop setup.

What’s notably loopy is how Apple determined to go along with the A17 Professional as an alternative of the A18. Even the bottom iPhone 16 makes use of an A18 chip, which means that the corporate does not think about the mini necessary, or that compromises have been wanted to maintain the mini’s beginning worth at $499. That is not even addressing the complaints about all of Apple’s non-Professional iPads, comparable to their utilizing Contact ID as an alternative of Face ID, and sporting 60Hz LCD panels when it is common for Android and Home windows tablets to supply smoother refresh charges and/or OLED. Samsung’s funds Galaxy Tab A9+ presents 90Hz.

Successfully, Apple has upgraded the mini simply sufficient to maintain it related, however crippled it strategically so that folks will naturally gravitate in direction of spending $100 additional on an iPad Air. The Air will get you an M2 chip and a a lot bigger 11-inch show. It is a pill you possibly can run professional apps on, together with sufficient display house that multitasking really is sensible.

iPad mini (Seventh-gen)

Storage

128GB, 256GB, 512GB

Working System

iPadOS 18

Ports

USB-C (10Gbps)

Show sort

8.3-inch 2266 x 1488 LCD

Value

$500, $600, $800

Connectivity

Wi-Fi 6E, non-obligatory mobile 5G

Colours

House grey, starlight, purple, blue

Weight

0.65lbs (293g) Wi-Fi, 0.66lbs (297g) Mobile

SoC

Apple A17 Professional

Entrance Digital camera

12-megapixel ultra-wide

Rear Digital camera

12-megapixel huge

Dimensions

7.69 x 5.3 x 0.25-inches (195.4 x 134.8 x 6.3mm)

Increase

So, who ought to really purchase the iPad mini 7?

It is essentially the most area of interest of iPads

Pocket-lint / Apple

Probably the most becoming buyer for the brand new mini is somebody who has informal wants and values portability above the whole lot else. A mini is a wonderful journey machine — it is fairly sized for studying a e book, watching a film, and even enjoying a recreation, but it creates fewer issues than different iPads on the subject of packing or making it by safety screening. A 13-inch iPad Professional could be robust to suit on a seat tray, by no means thoughts attempting to drag it out of your carry-on bag when there are 50 different individuals behind you within the TSA line.

Talking of flying, I do know that minis are common with pilots, because it’s loads simpler to make use of them within the cockpit when shopping maps and different technical information. They have an inclination to point out up in different roaming workplaces as nicely, comparable to hospitals. However in fact, these are area of interest circumstances — consumers there have very particular necessities, and so they’re not who Apple caters to in its advertising and marketing or at Apple Shops.

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I may see the brand new mini gaining traction with artists and followers of handwritten notes. The mini’s measurement is extra amenable to sketching on the go, since you possibly can simply jam it in your sling or backpack and draw with out all the time having to have a flat floor to relaxation issues on.

Getting essentially the most out of that relies on shopping for an Apple Pencil Professional, nonetheless, and folks with severe illustration and note-taking calls for are nonetheless going to need an Air, if not a Professional. The mini’s 8.3-inches does not provide a lot of a canvas, and there is not any Sensible Connector for docking a keyboard — which means it’s important to use one thing with Bluetooth or USB-C, each of that are much less handy.

The mini positively must be rethought

Apple must cease treating small gadgets like an afterthought

Apple / Pocket-lint

It is easy to think about a model of the brand new mini that is a power of nature — giving it a matte OLED screen would make it simple as an artwork and note-taking software, and dramatically enhance its worth as an e-reader and journey companion. You’d be capable to learn in direct daylight whereas worrying much less about battery life on lengthy flights.

Whereas that is most likely not life like given what Apple prices for the OLED tech within the iPad Professional, an M-series chip and a Sensible Connector ought to’ve been de facto for the mini’s seventh era. How do you clarify to a newcomer that Apple’s newest mini cannot run the whole lot within the App Retailer, or each iPadOS function? Or that there is not any Magic Keyboard for it? Being a tech journalist, I might’ve beloved having one thing I may take anyplace and nonetheless get actual work achieved.

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Maybe we’re fortunate to nonetheless have an iPad mini in any respect. iPad gross sales have not been setting the roof on hearth in current quarters, since individuals maintain onto them for a few years at a time, and there is little compelling purpose to purchase one over a Mac. Patrons appear to want bigger screens, too. The final mini iPhone was 2021’s iPhone 13 mini — gross sales have been poor, and since then Apple has really gone in the wrong way, changing mini choices with over-sized Plus variations.